Chatroulette: Overrun! Was Once Probably Fun. Remains an Interesting Idea.
Just six weeks ago a I read about Chatroulette, the new site that asks you to turn on your web cam then presents you at random to folks all over the world who have turned on their web cams too. You...
View ArticleIf Bandwidth is Not an Issue, Why are CIOs Playing Kindergarten Cop?
Recently I met with a dozen senior IT folks. Though I have known for a long time that major corporations restrict employee Internet access, I was surprised to hear how vehement these dedicated IT...
View ArticleBasic Questions Facebook Must Answer for Business
I have seen major advertising success on Facebook and equally terrifying failures. I recommend Facebook advertising to my clients ONLY as a test. If it hits, great, if not RUN. And then there is the...
View ArticleSteve Jobs, the new Bill Gates – and Worse.
Now that Bill Gates is giving his money away he’s Mr. Nice Guy. Truth is he got there by being a ruthless bully, putting start up competitors out of business (and relentlessly holding onto his money...
View ArticleThe Chart Marketing Sherpa Did Not Want You To See!
Late last night I downloaded Marketing Sherpa’s latest report: Social Media Marketing Benchmark Report EXCERPT. I was particularly intrigued by one chart, pictured below. This morning as I pulled...
View ArticleCLASSIC: Hubspot Delivers MUSHY Metrics as GOSPEL!
Years ago, BI (BEFORE the INTERNET) we coined a phrase at Camarès. The phrase is Religious Significance. That was what we achieved when we used the “we-have-to-get...
View ArticleShame on You HUB SPOT for Promoting MORE BS Facebook Stats
I have been asking, begging, demanding for real USEFUL statistics from Facebook for months and months and now Hubspot steps up with what can only be described as a CIRCUS of statistics that tells us...
View ArticleClarity Counts
I am on a hunt. A hunt for real numbers. Can Google, Bing, Yahoo and Facebook be transparent? Print publications had this problem in the early days and so the BPA provided circulation audits. Yes media...
View ArticleIt All Comes Back to FACETIME.
Is it any wonder that the last four major programs rumbling through the corridors of Camarès have heavy print components? Is it any wonder that the major thrust of many of our clients’ 2011 marketing...
View ArticleThe Distressing Condition of Google: 6 Ways Around The Elephant!
I have been saying for years that Google is over. Judging by the looks of disbelief I got from clients and colleagues, I realized that for 99% of the population my statement was outrageous! Heresy! How...
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